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Producing quality content is one of the most demanded skills, especially when it comes to the online world. Ranging from serving the purposes of entertainment, engagement and providing value to readers, content will play an important role for your business' online success.

Content development is one of the most important contributors to any online strategy, as it aims to use specific keywords, email marketing, optimize SEO and appeal to readers.

Generating content for social media, website, and blogs, each have it's own strategy which should be unique, valuable and relevant to your business. Email marketing will play a large role in converting the leads you capture online, and turning them into clients.

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Google My Business is the most crucial strategy for local businesses, regardless of the size. As local and voice searches continue to rise dramatically, it's essential for location-based businesses to have a well-strategized and completed Google My Business account. 

Many small businesses create their GMB account and put in the necessary information, such as an address, phone number, and hours, and leave it. 

There is one important rule, especially in marketing, to understand: people are lazy. 

And the more your business caters to their laziness, the more conversions you will get.

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A smart use of Social Media Networks will help you to meet your business objectives, ranging from creating brand awareness, engaging with clients and also capturing more leads, while allowing you to measure your efforts and examine your results.

The opportunities that exist for your business within Social Media platforms will never live up to its potential for your business without implementing the right strategy.

As of today, the top 5 main social media platforms to target includes Facebook, Twitter, LinkedIn, Google My Business and Pinterest.

With the flexibility of targeting your preferred audience, you are able to maximize your results from online efforts to meet your goals.

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Local businesses require a different digital marketing strategy to garner more traffic within a geographical location. It is understandable that small businesses do not have a large budget for marketing, so every strategy needs to go a long way. Companies that do not invest in digital marketing will have difficulty keeping up with competitors who have figured out how to achieve low-cost, high ROI results.

The main aspects of digital marketing for small local businesses include:

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What if your website/app traffic doubles or triples overnight?

In order to open up the flood gates ("gushing" should we say) of 2x/3x traffic all it takes is a successful Marketing Campaign where your value proposition becomes viral or getsis featured on a major publication.

• Could your infrastructure handle it?
• Could it keep its snappy performance to convert?
• What would fail first?
• What parts of your infrastructure are SPOFs ?
• In order to sleep at night are you running a dreadful (money-wise) autoscaling system?
• Have you deployed extra idling hardware burning money just out of peace of mind?
• Would your stack react to that kind of workload with graceful degradation of functionality or hit the wall of timeouts and "502 Bad Gateway" errors?

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With the right strategy, large budgets are not always needed to start seeing success from Pay Per Click ads. Ads & PPC Campaigns can provide businesses with a great immediate return on investment.

For service-based businesses, we mainly focus on two ad platforms to drive results.

• Google Adwords
• Facebooks Ads

Before we dive into more details about ads, we're going to answer one of the most common questions we get:

How much do I have to spend on ads?

There is no 'maximum,' but both platforms' minimum budget is $50/month. Some small businesses budget $100/month for one or each platform to gain some data. Once there is enough data and a 'winning' ad emerges, business owners focus on the best performing ad and increase their budget on that specific ad.

This is what we recommend to most of our small business clients.

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Leveraging the expertise operating high performance infrastructure, we build applications for 99.999% availability under Service Level Agreement (SLA) that could be tiered for a flexible pricing strategy, easy maintainability and long term strong market value.

The cornerstone for nimble but powerful applications is that they are API-Centric/API-First meaning that all the different consuming clients (Web Browser, Mobile apps or Third-party Integrator) interact with the same API. Changes to functionalities are accomplished by new versions of the API which allows running in production multiple versions seamlessly.

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Google AdWords and Pay Per Click (PPC) Campaigns can serve as a great short term campaign to reach you target audience to gain immediate results. Google Ad Words are based on choosing keywords your potential clients are searching, and bidding out the competition.

It's easy to find out words clients are using during their search and base a strategy surrounding this. Google Ad Words will target local clients to receive the most effective results. You can choose your budget, and timeline, to stay within your strategy. 

Google also offer CPC Campaigns (Cost Per Click), which charges you every time someone clicks on your advertisement. Facebook also provide a similar concept within its platform, referred to as PPC (Pay Per Click) Campaigns. You can advertise strategies such as products, services, seminars, events and more.

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What if your website/app traffic doubles or triples overnight?

In order to open up the flood gates ("gushing" should we say) of 2x/3x traffic all it takes is a successful Marketing campaign where your value proposition becomes viral or getsis featured on a major publication.

• Could your infrastructure handle it?
• Could it keep its snappy performance to convert?
• What would fail first?
• What parts of your infrastructure are SPOFs ?
• In order to sleep at night are you running a dreadful (money-wise) autoscaling system?
• Have you deployed extra idling hardware burning money just out of peace of mind?
• Would your stack react to that kind of workload with graceful degradation of functionality or hit the wall of timeouts and "502 Bad Gateway" errors?

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SEO stands for Search Engine Optimization and serves as a natural way for you to get in front of your audience.

Beating out your competition by becoming one of the top search results for your target audience takes some research and analysis to connect your clients with your business. 

Our team focuses their efforts on expanding the exposure of your business and guiding online traffic to your website. Beyond using keywords, there is a diversity of different approaches required to get you noticed.

Our combined efforts of constantly staying up to date with ever changing algorithms and using our past experience will help you organically obtain better results.

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Online marketing strategies can be placed in one of two different categories, branding and lead capturing.
Online Marketing is used mainly to market, promote and advertise your product or services to the online world. Online marketing strategically positions your company to get clients familiar, and comfortable, with your business. Some benefits this provides your business includes:

• Cost Effective
• Faster Results From Campaigns
• More Flexibility
• Highly Targeted Audience
• Brand Recognition

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