Local businesses require a different digital marketing strategy to garner more traffic within a geographical location. It is understandable that small businesses do not have a large budget for marketing, so every strategy needs to go a long way. Companies that do not invest in digital marketing will have difficulty keeping up with competitors who have figured out how to achieve low-cost, high ROI results.

The main aspects of digital marketing for small local businesses include:

• Optimizing Google My Business
• SEO
• Location-based Keywords & Content (Blogs, Website Content, etc.)
• Mobile-First Website
• Site Content Optimized for Voice Searches
• High Search Intent Google Adwords
• Facebook Ads
• Lead Capturing Offers

Each of these strategies aims to achieve the same goal, increasing the number of clients but taking different pathways to achieve those goals. These pathways can differ in cost (such as ads) to various timelines (such as SEO).

How Does Your Website Contribute To Better Sales Performance?

Whether you are selling a product or a local business service, your website is a gateway to increasing your sales by attracting online visitors and converting them into leads. Besides providing rich content that is valuable to clients, visitors are further along their decision process, which can decrease the sales cycle process.

As a local business, all your online efforts, from social media to ad campaigns, generally lead online visitors to your website or your Google My Businesses search results. You want to ensure that it's a user-friendly experience, both in online navigation and content provided. Your website content will also play a large role in your SEO and how valuable Google and other search engines, along with clients, will determine how relevant your website is to clients. The more helpful you seem, the more you will show up on search engines. Advertising platforms, such as Google Adwords, also look at your website's quality and determine whether or not it is the correct user experience they want to deliver.

For instance, if you're advertising for shirts in your Google Adwords and lead users to a website that:

• Offers a different product or service than advertised
• Is not mobile-friendly
• Has a long load time
• Is not user friendly
  

Then Adwords may decide not to run your ads, even if you place a high budget, or may charge you more for each cost per click. The benefits of maintaining a well-balanced website optimized for local searches is:

1. Helping search engine to find and promote you
2. Have clients convert once they reach your website

Small businesses do not have to be a local physical location; these digital marketing strategies are geared towards small business owners and self-employed individuals from all industries. Examples of small local businesses that are part of our Jalalio digital marketing portfolio include accountants, real estate agents, dentists, plumbers & more.

Each of our marketing packages is designed to provide the highest ROI while remaining affordable to meet everyone's needs.

If you're ready to take advantage of small local businesses marketing in Ontario, contact us for a free consultation now.