As any reliable social media management company will tell you, it’s not just about publishing random posts on your brand’s page and hoping that your audience will notice it. Successful social media campaigns require strategy, time, and effort. It can be overwhelming at first, especially if this is your first time doing it. If you want to make the most of social media for your local business, here are five valuable tips to follow.
1. Choose the Platform for Your Brand
Before you start thinking about the content you’re going to post, you must first figure out the best social media platform for your business. You don’t have to be on all of them – just on the ones that matter. Your biggest consideration here should be where your customers are. If you have a brick-and-mortar shop, you can ask your customers what they use. When you do so, they’ll be more than willing to tell you and even follow your page if that means they’ll get updated with the latest sales and promos. If you can only interact with your customers online, then you may want to take advantage of newsletter sign-ups to engage with them.
2. Create and Post Relevant Content
Social media channels may be free to use, but that doesn’t mean you should post anything that comes to mind. You must first think about your audience and what’s relevant to them. What will engage them and get them talking about your brand? Are your posts timely? Are they worth sharing? Ask yourself these questions before you hit that post button.
You also have to make sure that there is variety in the type of content you’re posting. You can post photos, videos, links to your blog posts, and more. When you post photos, ensure that you only use high-quality images appropriate for your business.
3. Post on a Regular Basis
If you want to stay on your audience’s mind, you need to post regularly. You’ll find it helpful to use social media tools, some of which are free, like Hootsuite or Buffer. These online tools allow you to schedule posts ahead of time so that you won’t have to deal with them daily.
4. Don’t Just Use the Platform to Sell
While social media is a great platform for selling, you should first focus on establishing your brand identity and gaining your potential and existing customers’ trust. Sure, you can talk about your products and post customer reviews or testimonials. However, until you’re quite established on social media, avoid doing hard-selling, and instead, let people know what your business is all about first!
5. Remember to Add All the Important Business Info on Your Profile
One of the reasons prospective customers search for a business on social media is for them to know the contact information or the physical location. For this reason, you must make sure that you have all those details posted on your social media and that they are accurate.
Conclusion
What’s good about social media is that it gives equal opportunities to small businesses and large corporations. As such, it’s an even playing ground, and your success on their platforms depends on your strategies and commitment. Remember that not all business owners have the time, patience, or knowledge to make strategic campaigns on social media. In such cases, it’s best to work with a reliable digital marketing agency that can handle your social media marketing on your behalf!
Jalalio is a reliable social media management company in Toronto that can handle anything that has to do with your business’s social media. No matter what industry your business is in, we can help you reap social media benefits and take your company to the next level. Get in touch with us today to book a consultation!
