Google AdWords and Pay Per Click (PPC) Campaigns can serve as a great short term campaign to reach you target audience to gain immediate results. Google Ad Words are based on choosing keywords your potential clients are searching, and bidding out the competition.
It's easy to find out words clients are using during their search and base a strategy surrounding this. Google Ad Words will target local clients to receive the most effective results. You can choose your budget, and timeline, to stay within your strategy.
Google also offer CPC Campaigns (Cost Per Click), which charges you every time someone clicks on your advertisement. Facebook also provide a similar concept within its platform, referred to as PPC (Pay Per Click) Campaigns. You can advertise strategies such as products, services, seminars, events and more.
Each campaign, whether on Google or Facebook, offers analytics and insights about the details of your campaign, to measure the performance and results of your advertising efforts.
How Does Online Advertisement Help Your Business?
Online advertisement, such as Google Ads and PPC Campaigns, provide you with quick results to getting users on your website, to accelerate the conversion process. Based on the budget, and keywords selected, Google ads will be able to produce your website on the first page of search results, provided your 'bid' is high enough. Cost per click campaigns also serve the same purpose, whether it's on search engines, or PPC (Pay Per Click) Campaigns on Facebook.