SEO stands for Search Engine Optimization and serves as a natural way for you to get in front of your audience. Beating out your competition by becoming one of the top search results for your target audience takes some research and analysis to connect your clients with your business. Our team focuses their efforts on expanding the exposure of your business and guiding online traffic to your website. Beyond using keywords, there is a diversity of different approaches required to get you noticed. Our combined efforts of constantly staying up to date with ever changing algorithms and using our past experience will help you organically obtain better results.
The main reason why SEO is important is that this helps you rank higher in search engines, such as Google.
The strategy is to make the changes needed to your website, use keywords, and direct traffic to your website by exposing you on other sites. This is all in an effort so search engines can easily understand your content, and business, to provide it as a solution to client inquiries.
Example: Someone searching the term ‘Vet for my cat’ on Google, Google will then suggest local veterinarian websites & locations, based on SEO, keywords and relevance, for the searcher to choose from. How to appear as one of the top businesses during the search happens within the magic of SEO efforts, it guides potential clients to find your business.
Here are some important stats to place the importance of SEO in perspective from imFORZA.com
70% of link search users click on are organic
70-80% ignore paid ads, focusing on organic results
75% of user never scroll past the first page of search results
Search is the #1 driver of traffic to content sites, beating out social media by 300%
93% of people who are looking for a product or service begin their search online